Legend was, in the early eighties, Atari dispatched dump trucks filled with overstock in the New Mexico desert. The prime culprit? The so-called ‘worst video game of all time’ E.T.: The Extra-terrestrial for the Atari 2600. We set out on a mission to find out if it was true. We ended up discovering an industry passionate to explore its roots.
To sum it all up (and foot the hefty bill!) we brought Xbox on board to execute a feat of modern pop culture archaeology, all wrapped up in an exclusive Netflix documentary, directed by Zak Penn. The documentary was one of the most-watched Netflix products that year.
The story lit up media outlets from the most established newspapers to the newest online platforms. There was a perfect nexus of interest between pop culture obsession, treasure hunting, and Americana, that people simply couldn’t resist.
Gamers and pop culture enthusiasts of every stripe made their way down to Alamogordo New Mexico to celebrate what some outlets called ‘the Woodstock for gaming geeks’.