Developer Rewards and Gamification Platfom

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“Take developers from an idea to success by providing clear guidance, constant engagement & incremental reward.”

DVLUP helps developers become more successful.

Have fun. Earn Rewards. Build New Ideas.

DVLUP gives developers exclusive access to App Challenges, news, events, partner opportunities and more. Developers can earn points to redeem for Rewards, including promotional placements for their Apps.

DVLUP uses a gamification model to create a fun, inventive and competitive environment for developers to build successful Windows Phone applications. Developers can earn badges and experience points (known as “XP”) by completing quizzes and challenges related to application development. By creating high-quality applications, developers can also earn additional points and unlock even greater opportunities. For instance, developers can promote their applications through the Windows Phone Store, App Social, in-app advertising, as well as by using print, digital, social and out-of-home media opportunities.

Originally, DVLUP was a comic book, and not called DVLUP. Some day we might share that story. But not today. DVLUP began as a pilot program in the United States and Canada and was quickly made available in 192 countries including Afghanistan, Albania, Algeria, Andorra, Angola, Antigua and Barbuda, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahamas, The, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Central African Republic, Chad, Chile, China, Colombia, Comoros, Congo, Congo DRC , Costa Rica, Cote d’Ivoire, Croatia, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Faroe Islands, Fiji, Finland, France, Gabon, Georgia, Germany, Ghana, Great Britain, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong SAR, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Korea, South, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg, Macao SAR, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mauritius, Mexico, Micronesia, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (Burma), Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Macedonia, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Samoa, San Marino, São Tomé and Príncipe, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, The Gambia, Timor-Leste, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), United States, Uruguay, Uzbekistan, Vanuatu, Venezuela, Vietnam, Yemen, Zambia, and Zimbabwe, with more countries being added regularly.


Launched in over 100 countries DVLUP became the choice of platform for developers to learn and earn rewards for doing what they love. Developing mobile applications.


A beautiful, informative website for developers in 42 languages to showcase and engage with Nokia and Microsoft's developer community while earning money and prizes.


Ambassador staff worked worldwide coordinated along with our broad messaging plan, for a unified voice. This brought thousands of followers to social media who shared photos of gear and DVLUP clothing while discussing their applications.


DVLUP engagement parties across the world saw developers come and learn about the platform and drove massive participation and word of mouth.

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 Microsoft needed to address the primary challenge: the relative dearth of apps on the platform. DVLUP created an inventive strategy for Microsoft that would make it fun and rewarding for developers to do what they already do best: develop. 

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DVLUP gamifies the Microsoft development ecosystem by allowing developers to hone their skills, familiarize themselves with the unique features of Windows, and publish apps, all while competing, socializing, collaborating and earning rewards for their work.

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