A site to activate the Pokémon community through fan voting, video content, detailed game strategies, and gorgeous visuals.
Pokémon’s trading card game is a bona fide hit among tweens and teens. To celebrate the sixth and latest expansion to the series, Pokémon created an immersive new website to activate the fan community and drive purchase of products.
The UX and design team worked to develop an architecture that would combine a welcoming and visually appealing site experience with deep content availability – including the ability for users to browse over seven hundred Pokémon without being overwhelmed.
RESPONSIVE WEBSITE
The comple responsive site launched with a March-madness style bracket where fans checked in daily to vote on a weekly challenge between two flying-type Pokémon.
ANIMATION
Capturing the Pokémon brand essence is no easy task. Almost no other company is so defined and cares so much for their brand and character assets.
Key Numbers
1
NEW Pokémon
In addition users could browse over seven hundred existing Pokémon without being overwhelmed.
1
+
user votes
In just the first round of voting, over one million votes were tabulated, culminating in one of the most successful web initiatives from the brand, encouraging repeat visits and engagement.
