Pokémon’s trading card game is a bona fide hit among tweens and teens. To celebrate the sixth and latest expansion to the series, Pokémon created an immersive new website to activate the fan community and drive purchase of products.
The UX and design team worked to develop an architecture that would combine a welcoming and visually appealing site experience with deep content availability – including the ability for users to browse over seven hundred Pokémon without being overwhelmed.
In addition users could browse over seven hundred existing Pokémon without being overwhelmed.
In just the first round of voting, over one million votes were tabulated, culminating in one of the most successful web initiatives from the brand, encouraging repeat visits and engagement.