An America-Wide Plan Tackling Some Big Challenges
YMCA wanted to create a program that would engage and encourage young children and families to have a healthy and safe summer. As part of our team helped define the brand, others creates the website and directed the television commercial. The gaps in this campaign represented some of the issues many children face regarding health, hunger, learning and access to safe areas to play.
PR TOOLKIT
A complete organization-wide set of assets and tools for a nationwide launch of the Hop the Gap campaign.
RESPONSIVE WEBSITE
A beautiful, informative website for parents and volunteers to gather resources and tips.
COMMUNICATIONS PLAN
Thousands of volunteers and staff worldwide coordinated along with our broad messaging plan, for a unified voice.
EXPERIENTIAL ASSETS
From educational exhibits at YMCAs, to hopscotch at DisneyLand, we reached beyond the screen to engage.
Key Numbers
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YMCA LOCATIONS
Locations across the country participated in the fully-coordinate campaign to tackle hunger, health and safety concerns for kids while out of school.
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HOUSEHOLDS HELPED
Families of every kind participated in educating themselves in terms of the summer months, and took advantage of the resources to help kids bet their best selves.
