YMCA wanted to create a program that would engage and encourage young children and families to have a healthy and safe summer. As part of our team helped define the brand, others creates the website and directed the television commercial. The gaps in this campaign represented some of the issues many children face regarding health, hunger, learning and access to safe areas to play.
Locations across the country participated in the fully-coordinate campaign to tackle hunger, health and safety concerns for kids while out of school.
Families of every kind participated in educating themselves in terms of the summer months, and took advantage of the resources to help kids bet their best selves.