Cricket has become one of THE most watched sports on earth. In Sri Lanka the sport benefits from the 3rd largest viewership in the world. The Lanka Premier League (LPL) has 5 teams that the global fanbase celebrate for 2 months straight (in addition to year round celebration).
The Jaffna Stallions enjoy one of the largest and most diverse fan bases in the LPL
Sri Lanka’s Premier League (LPL) has 5 teams with a global fanbase and viewership. It’s celebrated year round.
The sport is massive with 9x more viewership than the Superbowl. Over 1 Billion fans watched India and Pakistan play in the World Cup.
With over 5.4 Billion minutes spent viewing in India. Cricket is also breaking gender barriers. as the ICC Women’s T20 WC became the most watched women’s sporting event in history this year.
For the 2016 T20 WC in viewership increased 114% in India alone. The sport is growing at an exponential rate and brands are scrambling to take part.