Project Description

Facetime Mickey With Disney Junior’s magic Phone

Disney Junior Magic Phone allows children to Facetime with Mickey Mouse in real-time. The challenge was to pack the app with as much interaction as possible but also to keep the app at a manageable file size while also making sure the experience felt natural and organic. The Neptune Blue founder and ECD helped define this balance and lead the creative team on this previous agency project. The result was an application Disney felt succeeded in all accounts and lived up to the Disney standard. Apple featured the app for two weeks during the highly-sought-after Christmas period.